Our Story

Firstly, welcome to Elashka. We love having you here.
The idea behind our brand derived from the sole purpose of making women feel like their best, most confident version of themselves. The founder, being 5ft9, always felt somewhat uncomfortable within herself, but over the years, by trial and error, she began to understand the importance of high quality pieces, appreciated how they made her feel and essentially realised that how we express ourselves with how we dress plays a huge part in showing up for ourselves in the best, most confident way, no matter what size. 
Her mission therefore, became about making every women feel comfortable, confident & elevated no matter the occasion through staple pieces in their wardrobe.
We hope you love our pieces as much as we do. 
Lots of love, El x